Designing for
LumiMeds
A full brand overhaul for a GLP-1 company drowning in a sea of sameness — redesigned to stand out, feel accessible, and convert.
01 — Brand Identity
Standing out in a market where everyone looks the same
When LumiMeds came to me, the GLP-1 space was flooded with brands following the same playbook — cool blues, sterile whites, and a clinical tone that kept patients at arm's length. Every competitor looked like a variation of the last. LumiMeds' existing brand wasn't just underperforming, it was invisible.
My diagnosis: the brand lacked any real personality, and nothing about it communicated the thing that actually set LumiMeds apart — price accessibility. Patients who could finally afford GLP-1 treatment deserved a brand that felt like it was made for them.
I presented multiple creative directions before landing on the one that clicked immediately with the client: bold, saturated color as the hero. The rebrand gave LumiMeds something no competitor had: a distinct visual identity that felt genuinely welcoming.
“Bold color wasn’t just an aesthetic choice — it was a strategic one. In a sea of clinical sameness, warmth and energy become a competitive advantage.”
01 — Brand Identity
Ad creative that consistently converts
I designed paid media campaigns across digital channels that didn't just look good — they performed. Month over month, my creative ranked among the highest-performing ad sets, hitting a 27% CTR and a cost-per-purchase as low as $12.
Paid Social Creative
High-converting ad creative for paid social — designed and iterated with CRO principles front of mind, achieving a 27% CTR across top-performing sets.
Digital Ad Campaigns
End-to-end campaign design that drove a cost-per-purchase as low as $12 — consistently outperforming benchmarks month over month.
Motion & Video Creative
Motion design and video assets that extended the brand into dynamic formats — built in After Effects and Jitter for maximum production quality.
27%
Click-Through Rate
Achieved across top-performing paid media ad sets
$12
Cost Per Purchase
Lowest CPP achieved — down significantly from pre-rebrand baseline
4
Designers Led
In-house team mentored and managed end-to-end
03 — Team Leadership & Digital
Digital experiences considered as the brand
I extended the LumiMeds brand into digital — overseeing design across digital advertising, landing pages, and brand touchpoints that carried the same conversion-focused thinking as the broader identity work.
Beyond the pixels, I established creative review processes and quality standards across the team, and ran recurring Lunch & Learns on brand application and CRO, raising the output quality of every designer working on the brand.
“Design that doesn’t just look right — it performs. Every layout, every decision tied back to what converts.”
Leading creative — and raising the bar across the board
This isn't a one-off project. I have been embedded in the LumiMeds creative team as Lead Designer — shaping the brand, driving performance, and building the systems and culture that make great work repeatable.