Agency Work · 3-Month Engagement
Creative for
Curology
20+ assets a week. Static, animated, video. All on-brand, all built to perform — for one of skincare's most recognizable DTC brands.
"High volume, high standards — and a brand system that left no room for interpretation."
01 — The Challenge
Producing at scale without losing an inch of quality
Curology's creative needs were relentless — new campaigns every week spanning skincare education, product promotions, ingredient spotlights, and subscription retention. The brief was always evolving, the turnaround was always tight, and the brand guidelines left almost no room for creative deviation.
The challenge wasn't finding the right creative direction. It was executing a high volume of distinct, compelling assets week after week — each one on-brand, on-strategy, and built to actually perform in feed.
Strict Brand Guidelines
Every asset had to adhere to Curology's established visual system — typefaces, color tokens, photography style, and tone of voice were all non-negotiable.
Weekly Delivery Cadence
20+ assets per week across multiple formats and campaign themes — concepting, designing, animating, and delivering at a pace most teams struggle to maintain.
Multi-Format Execution
Every concept needed to work across 1×1, 4×5, and 9×16 — static and animated. Designing for adaptability was baked into every creative decision from the start.
02 — Motion & Animation
Where the work came alive
Of everything produced for Curology, the motion work stands out. Animated and video ads in skincare are everywhere — most are forgettable. The goal was to create motion that felt purposeful, not decorative; that used movement to guide attention, reinforce the message, and stop the scroll at exactly the right moment.
Working in After Effects and Jitter, I developed a motion language that lived within Curology's brand while bringing energy and personality that static ads simply can't deliver.
Animated
Animated
GIF
03 — Selected Work
A week's worth of Curology creative
