Optimizing the Home Buying Experience

At Zillow I worked on conversion tests across the site and was asked to update the Buyability Module on the homepage.

My role

  • Designed and iterated on CRO tests

  • Updated the Buyability Module for clarity and ease of use

  • Presented design solutions and progress to stakeholders

The updates improved how users interacted with home affordability tools and helped guide future optimization work.

Previous
Previous

Home Chef - Conversion Experiment Case Study

Next
Next

The Melting Pot Social : A Case Study